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Book Marketing Information presented by BookClubReview and Roswell-Area51.com |
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Publishing Your Book-What Way is Best For You? - Part 1
Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Maybe you've already sent out your query letter to some agents. You dream how great it would be to be taken under the publisher's wings. What's wrong with this picture? Even if an agent has given you the go and asks for a book proposal that has specific marketing information in it (takes three-seven months to write), you still have to face reality. FACT: Like Oprah, publishers and agents choose only 1-2% of proposals submitted. Let's say for now, you are chosen. The point is, are you fortunate to be chosen? Are you willing to wait on the traditional publishing process 12 months more? Are you willing to accept around 2-5% of the profits? Do you realize that after a few months of one initial book tour (of which you must pay all costs from your book sales), you are on your own? And, it you don't put a lot of time into promotion, your book will fade away within 2 months from the brick and mortar book store shelves. All unsold and coffee-stained books left will be returned, and the cost is deducted from the author's royalties. Unless you are a favored celebrity or famous author, publishers put little time or money into your book's promotion. Get the Right Help the Right Way Who says you can't publish the book yourself? It will certainly cost you less than you imagine, even under $1000. It will bring you all the profits. It will put you in charge to make suitable and favorable writing, publishing and promotion decisions. With a little help from professionals! These entrepreneurial experts such as book coaches, book designers, and eBook specialists can guide you through publishing success. These people may give teleclasses, small group coaching experiences, inexpensive ways to learn the ropes. These pros will shorten your learning curve too, so you get the right help right away to write the right book right away. When you think you still have to promote your books, even with a publisher, why not keep most of the profits and do some of the work yourself? Learn from your coach's experiences, "Do What You Do Best-and Hire the Rest!" (That doesn't mean you can't barter for services). Check out the methods below and see which one suits you best, is more rewarding and far more profitable. Why Self-Publishing? In self-publishing, you are the boss. You get to choose the cover, the style, the layout, the message, even the format (eBook or Print Book). Since you are the one enthused about it, you will be able to capitalize and can promote far better than many publishers. In self-publishing, who do you think can sell your book the best? You, the passionate author in love with his or her book, or the rookie publisher's employee in charge of publicizing your book? On Print Books--Print on Demand Two Ways 1. Hire the Publisher/Printer yourself to just print your book from your word file. Companies like Deharts.com (ph: 408-982-9118) or Alexander.com will put it into Portable Document Format (PDF) to sell on your web site or another site you choose to sell your books. A complete explanation of these opportunities are included in the "How to Write your eBook or Other Short Book--Fast!" In Print Quantity Needed (similar to POD) you keep all of your book's rights. This method helps you make much more profit from your effort and you will get your book out to the buyers so much faster, making faster profits. The turnaround is around 6-8 weeks, so it pays to plan ahead. A $15 book may cost $4 to print for a small of around 100 run using "print on demand" (POD) or "print quantity demand," (PQN). If you sell it at the back of the room or on your own web site you will make $11 each book. When you order 500 books, the price drastically drops. 2. Hire Full-Service Print on Demand Publisher/Printers who each charge you an up front fee to set up. They too take your word files and put into Portable Document Format. The Upside of this choice? Some will list you with Ingraham, one of the largest book distributors in the U.S., linked to most bookstores. For a fee from $400-$600, these companies will give you an ISBN number if you plan to sell your book on someone else's web site. They will list you in BooksinPrint.com, and some will format your book. These companies offer you their Web site to sell your book. The downside? Check to see if you need these services. You don't need an ISBN # if you sell from your own web site. You probably won't sell your book in a brick and mortar book store. Think about your book and where your best market is. Opinions from Dan Poynter, John Kremer, and myself say, "Bookstores are a lousy place to sell books." Walk ins are not looking for an unknown author's book. Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
MORE RESOURCES:
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RELATED ARTICLES Other greater online resources Successful Book Marketing The Natural Way - Part 2 freeecards4u.com Free ecards online - send free greeting cards birthday ecards Successful Book Marketing The Natural Way - Part 1 Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum for my book" or "I just wish someone else could market my book for me"?If you could market your book a pleasurable way, you may not think it a chore. Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. Top Ten Ways of Why and How to Write your Books Sales Letter - Part 2 Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. Why Writers Dont Do a Book Signing Whenever someone suggests you do a book signing and you do not want to, here are five reasons you can give them:1) It's not worth the time; there's not enough money in it.2) Speaking is where the money is. Speaking for a Publication Why write a book and get attention and loads of contacts?Expertise can sometimes be defined by the articles, columns, responses and books you write. It does not take a lot of effort to write the articles and columns but it does take effort to write a book. Five Book Back Cover Mistakes and How to Solve Them Did you know that your back cover information is, after the cover, the best way to sell more books? And, that most authors, emerging and experienced, miss this opportunity to engage more potential buyers? Your book's front cover and sizzling title must impress your buyers in four-eight seconds. If they like it, they will spend ten-thirty seconds or so on your back cover-a great opportunity to convince them that your book is necessary for their pleasure or success. Know These Five Audiences to Write a Top Selling Book To create a saleable book you need to know your preferred audience or audiences before you write your book. This essential "hot-selling point" helps you write focused, organized, and compelling copy your audience will appreciate and talk about. Why Would I Buy Your Book? Six Steps to Your Tell and Sell - Part 1 How would you like to have countless people clamoring for your book and willing to visit your Web site to buy them? How would you even like to presell your self-published book before they are finished?Most authors and entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!Let's say someone expresses an interest in your book. Self Publishing Success Starts With Marketing Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. Five Tips To Consider When Choosing A Publisher Choosing a publisher probably seems like a complicated task, however, you may find the process somewhat less challenging if you consider the following five suggestions.Research the legitimacy of your prospective publishers. Raise Your Hand If Youd Consider Giving Up The Rights To Your Book Forever If Random House pulls up to your house with a U-haul filled with millions and wants to buy your book, maybe you'd consider giving up the rights forever. But, let's come back to the real world. Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson What you do after you have written your book is as much, if not more, important than the actual writing of it. You can take a great book and poor marketing and have very poor results. Top Ten Basics on Internet Article Writing to Promote your Book Whether you have already written articles and published them or not, you may want to check out the difference between writing for online ezines and web sites and writing for print media. While some writing concepts work for both, online writing needs a shorter, more focused approach. 4 Questions to Answer Before Contacting a Book Agent Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts. Sell Your Book with Pennies Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. Does Your Book Cover Pass the "Ignore" Test? Your book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or bought. Book Talks: What to Say and How to Say It Great! The Chamber of Commerce, or a similar group, has asked you to talk about your latest book. Though words are your business, you may terrified of public speaking. Five Secrets of Winning Book Proposals Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal 'hello' progresses to 'what do you do,' and my answer is 'I am a publisher,' the words, like fairy dust, work magic; and in the eyes of my conversation partner, I'm transformed into a glamorous Advice Goddess-would I mind reading this stranger's book proposal?Cornered in frozen foods at the grocery, black-tie events or at the bus stop, I've been 'pitched' as we say in the business, with such book proposals as: A Cat's Tale of Christmas; Old Testament Aphrodisiacs; Break Out (after being committed to a mental institution by jealous relatives, the story of one man's quest for revenge); and Suck it and See: A Guide to Tropical Fruits. How to Make Money With Your Short Stories, Poems, Essays, and Novels Recently, someone rated my "Online Book Marketing" article a 2 out of 5. That person apparently didn't like the article. How To Promote A Book Nowadays it's no longer a matter of whether or not an author should promote his or her book, but how aggressively one should go about it. The sad truth is that publishers often fail to promote books, and if we, the authors, don't promote your own book then it may be destined to a lifespan between that of butter and yogurt, to paraphrase Calvin Trillan. Best Selling Book Cover Design To get a book cover design may be expensive and painstaking one. Book cover and the layout of the inside pages should catch the eye of the readers in today's market.
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