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Book Marketing Information presented by BookClubReview and Roswell-Area51.com |
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Design Each Part of your Book to Sell More Copies
Whether you are an ebook author/publisher or a print book author/publisher, you can get your unique, helpful information. You'll help make other people's lives better, become a household name, gain clients, sell more books and make much more money when you design each part of your book to attract more readers. Format and design your book's insides, front and back matter so it will sell the minute you publish. Book Designing Check and Correct List For your Book's Front and Back Matter: 1. Put book cover in 4-color design as first page. Rather than do it yourself, hire a competent cover designer. For business books, check out MaxCovers.com. He designed four for me. 2. Create a title page after the cover with your publishing information, and copyright. 3. Make an extra testimonial page to insert right before your table of contents. Testimonials from the rich and famous, media, man/woman on the street, and happy readers convince others by their endorsement to make your book a top seller. 4. Include a list of your other books right before the table of contents to widen sales. 5. Create a table of contents (your chapter titles) and place below it your complimentary free bonus report title(s) and where to find them. 6. Put your one page sparkling "mini sales letter" introduction right after the table of contents. 7. Redesign of all fonts so your book will be easy to read. Easy to read books are the number one way to sell more books. Ordinary fonts are Arial and other sans serif fonts for the headings and Times Roman and other serif fonts for the copy. 8. Put in proper headings at the top and bottom of each page in the headers and footers. Put the title and page number at the top, and your name and Web site URL at the bottom. 9. Put the whole book in Portable Document Format PDF as well as Microsoft Word. You can edit the Word copy, and allow your customers to download the PDF file unless your offer your book via toll-free number. While PDF is not foolproof safe, it's a common form and if passed on doesn't allow they person to edit it. With your name and Web site there people know who the expert is. 10. List your products and prices at the end of the book along with a page on your coaching, speaking, or other services. You may want to add benefit-driven annotated table of contents for your other books at the end too. When you include all these parts in your book, your increased new sales will surprise you. Judy Cullins ©2005 All Rights Reserved. Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Judy is author of 10 eBooks including Write your eBook or Other Short Book Fast, Ten Non-Techie Ways to Market Your Book Online, The Fast and Cheap Way to Explode Your Targeted Web Traffic, and Power Writing for Web Sites That Sell. She offers free help through her 2 monthly ezines, "The BookCoach Says...," "Business Tip of the Month," blog Q & A at http://www.bookcoaching.com/opt-in.shtml and over 170 free articles. ===============
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RELATED ARTICLES Other greater online resources 9 Lessons for Success in College - That Actually Make Sense Create Computer Games - Get Started on Creating Your Own Virtual Worlds FAQs about Book Signings Since I self-published my first book, "101 Ways to Improve Your Communication Skills Instantly," in 1998 and began doing book signings shortly afterward, many people have asked:1. What do you get paid to do a book signing?It depends on where the book signing occurs. Why Testimonials are Number One in Selling your Book or Service Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them. Ten Ways to Make Your Book Outsell Another Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products. 1. Make your Book Stand Out From the Crowd: Know your Audience Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true. Is Traditional Book Marketing Getting you Down? "Are you disappointed and tired of time and money down the drain using traditional book marketing? How would you like to sell more books than you ever dreamed of in less time and never have to leave your office?" Would you like to do it all for free? "Discover How in Only Four Months You Can Quadruple your Monthly Book Income to Reach 10,000 to 100,000 Internet Users Who Want your Information-GUARANTEED- To Move You to Top Profits You've Been Dreaming About." Suppose you could sit at your computer, promote your information product either in print or eBook format to thousands of prospective buyers Online weekly. Design Each Part of your Book to Sell More Copies Whether you are an ebook author/publisher or a print book author/publisher, you can get your unique, helpful information. You'll help make other people's lives better, become a household name, gain clients, sell more books and make much more money when you design each part of your book to attract more readers. Increase Book Sales: When a Book is No Longer Just a Book for Sale Do you have books sitting in your garage that you haven't sold yet and looking for ways to move them? Then you will want to know about these five outrageous ideas that aren't difficult and can be just plain out fun. Dede Hall, author of The Starving Student's Cookbook had very poor sales for her books. Creating a Book Poster Posters can be a great and inexpensive way to promote your book. But don't rush right out until you know the key items to include on your poster. How to Self Publish and Promote Your Own Book If you are reading this article then you have already toyed with the idea of self publishing. You may be unsure at this point and without a doubt, the decision to self publish, should not be taken lightly. The Book Signing Tomorrow night is my first Local Writers Fair. I've been looking forward to this one for a long time. Oh No! A Bad Book Review! Have No Fear...Advice For Dealing With The Blues Of A Bad Book Review You've just been notified a review of your book has been posted. You're all excited and can't wait to see what has been written. What's Wrong with the Internet? It Must be Broken! After months of scouring the internet, I could not put my hands on the 2 million links various search engines said were available to do my book promotions. First, let me say I perceive myself as an intermediate user of the internet, but maybe my perception was misguided as I searched and realized I couldn't put my pointer on the links I wanted. Promotion - Credibility Extras For many of us, marketing our titles is one of the most tedious tasks of being an author. Even authors who published with large New York houses are expected to take part in marketing and promotion. Why Write Articles to Promote your Book? Reach 15,000 to 100,000 targeted buyers every week Online. That's the best reason I know to write and submit how-to articles to opt-in ezines and top web sites. Book Marketing 101- Book Publicity for Authors -- Creating a Book Publicity Campaign Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of "re-training" for most new authors (and many old-timers too). Publicity is really all about selling your idea (and you), but all too often the word "selling" brings up images of polyester clad used-car salesmen, telemarketers, and strong-arm sales strategies that do nothing but alienate your intended customer. How Many Ways Can You License Your Tips Booklet? You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier than writing an entire book. Publicity Through Philanthropy For Writers I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success is highly correlated with my Reading for Charity Contest and the attention it has drawn. Sell Your Book with Pennies Imagine you share a huge penny jar with each of your potential readers. Every interaction with a reader either adds or subtracts pennies from the jar. How to Get More Readers For Your Book Marketing your own book can seem like a scary task. You poured your heart and soul into the writing of it, and now when you think about marketing your masterpiece, you think, "I'm a writer, not a salesperson!"But there is a simple way you can get the word out about your book. Are You Ready For The Publishing Revolution? Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion.
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