| |
| |
|
Book Marketing Information presented by BookClubReview and Roswell-Area51.com |
|
|
|
FAQs about Book Signings
Since I self-published my first book, "101 Ways to Improve Your Communication Skills Instantly," in 1998 and began doing book signings shortly afterward, many people have asked: 1. What do you get paid to do a book signing? It depends on where the book signing occurs. Most bookstores do not pay authors to do a book signing. Linda Ligon, Interweave Press, says that her authors are paid an honorarium by craft stores. The "pay" is most often an opportunity to interact with readers, increase the sales of your book, and enhance your status as an expert. 2. How much money do you make on a book signing tour? It depends-and you may never know precisely. It depends to a large extent on how well your events are publicized because more people attend when excitement is created about the event. It depends on your presentation and interaction with the audiences. You may know how many books were sold during the event, but that is not the end of the story. One bookseller says that more than 60% of the sales are made after the author leaves the store. 3. Why would anyone go to a book signing? To meet the AUTHOR! In many sections of the country, just being an author makes you a celebrity. You are the authority. Having an autographed copy of your book sets the reader apart. In one city a lady purchased several copies of "101 Ways to Improve Your Communication Skills Instantly." With each request, she told me something about the recipient so that I could tailor my comment for that individual. 4. What's in it for authors who do a seminar or talk on their book? By presenting a mini-seminar or discussion at a book signing, you demonstrate your knowledge on the topic. You can elaborate on the contents and tell stories about things that happened while you were in the writing process. You also have an opportunity to develop a rapport with the readers allowing them to experience you as a "real person." Event sponsors will like you because you have provided a free service for their clientele. They will be most likely to welcome you back with your next book. 5. What if nobody shows up? Even celebrity authors occasionally have a "no show," so don't give up! The most important thing is how you react when nobody shows up. Keep smiling and draw on your positive mental attitude. Often people will be in the aisles between the shelves, not wanting to be the first to step forward. Walk over to the section where your book would be, introduce yourself to people there, and invite them to the presentation. Offer them a free flier or handout. After the event sponsor has read the introduction you provided, wait a few minutes, and then begin your presentation at the appointed time with a welcoming message. If a microphone has been provided, use it. If no one shows up after two or three minutes, bring your talk to a close with an invitation to people milling about to visit the table later. Usually, managers will ask authors to sign some extra copies. Be gracious and uncomplaining. Later, review your actions and see what might be improved upon. 6. How do you find the time to set up a tour? Conducting a book signing is like presenting a play. There are several roles-the author designs the tour (venues and dates), prepares a mini-seminar, discussion, or speech, and does the signing. The support staff makes the contacts and provides publicity material, orchestrates the travel details, and does the follow-up to be certain that everything is synchronized. A separate person or company may be involved in the publicity effort, depending on the expertise of the support staff. 7. Assuming that you have had "no shows," what's the best book signing event you have ever held? It is seldom that a "no show" occurs. The best book signing event I have had was at a large Barnes and Noble bookstore in El Paso, TX, where I signed "Take Charge of Your Life." The event was preceded by interviews on three television shows (affiliates of national networks) and a radio interview. The El Paso Times newspaper published an article about the book on the day of the signing. It was on the front page of the "Living" section with a color photo of the book cover. That evening, after the bookstore staff brought all the chairs in the store into the presentation section, people were standing along the sides. Most of the audience stood in line long after the presentation to talk with me and get their books autographed. You, too, can have such events. We can help you. Jo Condrill has done book signings across the country and she can show you how to. She is an award-winning author, speaker, and consultant with over 25 years of experience in business, government and volunteer organizations. She is coauthor of "From Book Signing to Best Seller: An Insider's Guide to Conducting a Successful Low-Cost Book Signing Tour." This book was named the 2002 Best Writer's Reference Guide by the Bay Area Independent Publishers Association. Listen to an interview with Jo at http://www.jackstreet.com/jackstreet/rr.condrill.cfm for more information, visit her website http://www.publishandprosper.com http://www.publishandprosper.com
MORE RESOURCES:
IndiaBook Indian SEO Company launches Search Marketing Outsourcing ... - BigNews.biz (press release)
Book-Marketing - Google News |
|
|
|
RELATED ARTICLES Other greater online resources Academia Fraud and Brain Washing Cartels Many have a tough time listening to the scientists debate amongst themselves and laugh at the peer reviews. With puffed up chests they publish or perish and there is lots of competition in the field. Poogo.com Free games online plus contests and sweepstakes and More! Poogo Top Ten Ways to Promote Your Books Through Flyers A flyer is an excellent, inexpensive way to promote your book. What makes one flyer so much better than another? Use these top10 tips to make your flyer stand out from the crowd. Self Publishing Success Starts With Marketing Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. Plays Well With Others to Become an Instant Author You wrote a tips booklet. Maybe more than one. Publicity Through Philanthropy For Writers I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success is highly correlated with my Reading for Charity Contest and the attention it has drawn. Top Six Lies About Book Marketing: (And the Truths to Set Your Book Free!) If you're like me, you have a book and the passion to spend the rest of your life making it a success. But, with all the ways to market your book, the costs and the inevitable sinking feeling of utter helplessness, what can you do?You COULD run around in circles trying to get your book in every bookstore in town. The Perfect Book and Where to Find It! If I was asked to describe the perfect book, one that's in high demand, moves off the shelves quickly, costs little or nothing to produce, involves the least amount of work possible, and offers multi-income streams, I'd say it included one, preferably more of the following features:It Must Be Quick To ProduceTime is money and the sooner your book is ready to sell, the sooner you'll make money from it.So let us consider just a handful of many ways to create a book in a day, or less than a day, perhaps in just a few minutes!1) Profit From Resell RightsResell rights - a confusing term with conflicting definitions, but a great way to acquire best selling books quickly, at little cost, complete with marketing materials, web sites, representing the easiest and fastest way to start your publishing business. Why Testimonials are Number One in Selling your Book or Service Even if your book or service is excellent, they won't sell well unless you give your potential customers a reason to buy. Testimonials work harder than other promotional words, so be sure to start early collecting them. How to Sell Your E-book - (or other information product) - Through Quickie Seminars I've been selling my own self-published information products (mainly e-books) online for the past 3 years. Is it profitable? Definitely. Top Ten Non-Techie Steps to Market your Book Online Are you an author who is looking for new ways to promote your book or business? Does the traditional promotion you do take too long and not bring you top results? Are you willing to investigate easy non-techie ways to get more book buyers?Check out these ten steps within "Ten Non-Techie Ways to Market your Book Online:"Step1. Ten Steps Preparation and FoundationWhen marketing your book Online, you need to attract the right customers to your Web site. A First Time Authors Publicity Kit Materials If you're a new author that has been requested to send publicist materials, you may feel left in the dark on what to send. Here's a list of the usual items. Top Ten Basics on Internet Article Writing to Promote your Book Whether you have already written articles and published them or not, you may want to check out the difference between writing for online ezines and web sites and writing for print media. While some writing concepts work for both, online writing needs a shorter, more focused approach. 4 Questions to Answer Before Contacting a Book Agent Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts. Make Big Profits from Small Booklets What is your excuse for not being published? "I don't know enough to fill a book." "I don't have time to write a whole book. Successful Book Marketing The Natural Way - Part 2 Is your mind muddy on book marketing? Do you wake up each day and say, "I'm not a social person and I hate to beat the drum for my book" or "I just wish someone else could market my book for me"?If you could market your book a pleasurable way, you may not think it a chore. Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. Sell Your Book At Book Fairs, Festivals & Trade Shows Play a bigger game with your book sales by expanding your audiences at local or nonlocal book fairs, festivals or trade shows. Can't afford a booth or table, rent a space on someone else's table and volunteer to be back for their book. How a Book is Born: One Authors Story Not all books come out whole, all at once. In fact, most books ease out little by little. Promote Your Books on Talk Shows and Make More Money Successful authors are convinced that radio interviews are the very best way to reach large audiences and publicize their books. Interviews give authors an opportunity to expound on the topic of their book and disclose personal feelings. Book Club Sales -- Increasing the Odds What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to "borrow" your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members. Navigating the Amazon Sales Ranking First, the disclaimers: Since the algorithm Amazon uses to generate its sales ranking is proprietary, the details contained herein are extrapolated from research and field tests. The resulting consensus finds Amazon's system to provide marginal sales data at best. 10 Reasons Why People Attend Book Signings This is the survey result of 325 people conducted by myself so I can improve at my own book signings. After completing the survey, I saw the wealth of insight it had given me.
|
| home | site map |
| © 2006 |
