| |
| |
|
Book Marketing Information presented by BookClubReview and Roswell-Area51.com |
|
|
|
Dont Sell your Book, Share It
Most authors who aren't used to speaking before a group think, "I'd rather get a root canal than have to 'sell' my book." If you think about how great your book is, how you wrote it because you wanted to help or entertain your audience, you can change this fear to the idea of sharing your book. Sharing your book works great in person before other people, one-on-one, or Online. Five Steps to Sharing your Book 1. Know your preferred audience first. For instance, the book, "Passion at Any Age" is the "Artist's Way" for seniors. Who will your book help the most? Get yourself in front of these people because they will already have open arms and hearts to your boo. 2. Write an audience profile--those who will want to buy your book because you solve their particular challenge. Include their income, buying habits, values, online savvy, magazines they read, sex, and age among other traits. FACT: Online people buy most kinds of books. Books are still the number one seller on the Internet. 3. Write a "Dear Audience" letter. Take time and handwrite a short one-half page on why you wrote your book and what your audience will get from it. This puts the human side of your effort forth and also restates benefits your readers will get. Dear_______, I wrote or am writing this book because you have this particular challenge, or are in this particular place where you'd like some answers on the topic of ____. Its number one message (benefit-thesis) is __________. And, it will also help you do, be, or have ______, _____, and _____. (specific benefits). 4. Share the written message orally in your own words, next time someone asks you about your book, or when you are in front of an audience. Take the information from your "Dear Audience" letter and reduce it a bit to fit your one to two minute allowed time to share. 5. Share your message Online. If you don't want to communicate to others in person, think Online. All kinds of audiences go Online to look for information. Free information. You can share other tips, excerpts, and stories from your book through submitting them to online spam-free ezines. Thousands of people subscribe to them. Start with visiting www.yahoo.groups.com. Subscribe to one of their groups such as: aageneral-subscribe@yahoogroups.com. Watch the word of mouth grow to epic proportions when one subscriber shares your article with others. It's sometimes called viral marketing, but I prefer the idea of putting the "law of attraction" into motion. Best of all, you don't have to sell anything. Judy Cullins ©2004 All Rights Reserved. Judy Cullins, 20-year Book and Internet Marketing Coach works with small business people who want to make a difference in people's lives, build their credibility and clients, and make a consistent life-long income. Author of 10 eBooks including "Write your eBook Fast," "How to Market your Business on the Internet," and "Create your Web Site With Marketing Pizzazz," she offers free help through her 2 monthly ezines, "The Book Coach Says..." and "Business Tip of the Month" at http://www.bookcoaching.com/opt-in.shtml and over 155 free articles. Email her at mailto:Judy@bookcoaching.com.
MORE RESOURCES:
Book-Marketing - Google News |
|
|
|
RELATED ARTICLES Other greater online resources Raise Your Hand If Youd Consider Giving Up The Rights To Your Book Forever liven up the desktop with free desktop themes and screensavers screensavers and wallpaper Publishing Your Book-What Way is Best For You? - Part 1 Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Poetry Chapbooks: Ten Tips for Promotion There are several ways of publishing your chapbook. You can do it yourself with a printer and a heavy duty stapler; you can submit a manuscript to a literary entitiy that publishes chapbooks; or you can try a self publishing company. Colour and Book Covers - What You Should Know if Youre Self-Publishing Color is tricky at the best of times. If you want exact color management (such as a particular shade of blue for a university logo) you really should use something called spot color. How to Self Publish and Promote Your Own Book If you are reading this article then you have already toyed with the idea of self publishing. You may be unsure at this point and without a doubt, the decision to self publish, should not be taken lightly. Top Ten Non-Techie Steps to Market your Book Online Are you an author who is looking for new ways to promote your book or business? Does the traditional promotion you do take too long and not bring you top results? Are you willing to investigate easy non-techie ways to get more book buyers?Check out these ten steps within "Ten Non-Techie Ways to Market your Book Online:"Step1. Ten Steps Preparation and FoundationWhen marketing your book Online, you need to attract the right customers to your Web site. Plain Speaking - 4 Secrets For Getting Your Book Purchased What can be more infuriating to a potential purchaser of a non-fiction book than chapter headings which give no clue as to their contents? After all, if someone is looking in the non-fiction section of a book store, it implies they want facts, not a fancy and "clever" table of contents! Here are 4 sure-fire ways to make your text grab the reader's attention:1. Make sure the text on the front and back covers is compelling. Publicity for Buzz Marketing for Authors Congratulations, you've written a book and even gotten it published! Now, all you have to do is get people to buy it. Getting people to actually enter a bookstore with the purpose of buying your book is not easy because you're not a "brand name" yet. Top Ten Ways To Prepare for Your Online Book Marketing Success Still marketing your book through press releases, networking groups, and talks to groups? If these methods have taken a great deal of effort and time and brought you only a few clients or product sales, you may now be ready for your virtual marketing machine, the Internet! To get ready to market your book Online use these ten tips: 1. Buy an up-to-date computer with a 56k modem or more and Internet capability. Buzz-Based Book Marketing Once upon a time, people went to bookstores when they wanted to buy a book. Or at least, that was the theory. Is Traditional Book Marketing Getting you Down? "Are you disappointed and tired of time and money down the drain using traditional book marketing? How would you like to sell more books than you ever dreamed of in less time and never have to leave your office?" Would you like to do it all for free? "Discover How in Only Four Months You Can Quadruple your Monthly Book Income to Reach 10,000 to 100,000 Internet Users Who Want your Information-GUARANTEED- To Move You to Top Profits You've Been Dreaming About." Suppose you could sit at your computer, promote your information product either in print or eBook format to thousands of prospective buyers Online weekly. Looking to Sell Your Book for a Good Price? Many self-publishing authors plan on eventually selling their book to a large publisher at a good price. The fast track way to achieve this goal is to push up the market value of a book with a push v. Top Ten Ways of Why and How to Write your Books Sales Letter - Part 1 Authors/publishers are great at getting their books written. But after the initial one-year honeymoon, sales slow down. Book Marketing 101 - Setting up Author Events and Book Signings -- Get the Most from Book Publicity We all have at one time or another had the fantasy of our books being absolutely indispensable to readers - and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous authors this may be true - but then again, publishers still spend millions of dollars promoting even the greatest writers' books. 10 Reasons Why People Attend Book Signings This is the survey result of 325 people conducted by myself so I can improve at my own book signings. After completing the survey, I saw the wealth of insight it had given me. Online Book Marketing: How to Sell Your Book Even If You Are Not a Salesperson What you do after you have written your book is as much, if not more, important than the actual writing of it. You can take a great book and poor marketing and have very poor results. Publishing Your Book-What Way is Best For You? - Part 2 Your print or ebook is nearly finished. You wonder if you should try to get an agent to represent you to the publisher. Attract More Buyers to Your Book: Use Metaphors Surprise your potential buyers. Give them chocolate frosting!After we entered school we had a lot to learn. How To Market A Suspense Novel In An Online Multimedia Format If you haven't heard of the author C.F. Make your Book Stand Out From the Crowd: Know your Audience Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too." Not exactly true. You , Your Book and the Internet! Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better.
|
| home | site map |
| © 2006 |
